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Product Policy and Brand Management, Text and Cases:
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9788120346369 - CHITALE A. K. |GUPTA RAVI: PRODUCT POLICY AND BRAND MANAGEMENT
1
CHITALE A. K. |GUPTA RAVI (?):

PRODUCT POLICY AND BRAND MANAGEMENT (?)

Delivery from: India

ISBN: 9788120346369 (?) or 812034636X, unknown language, Phi India, New

PHP 270 ($ 4.92)¹ + Shipping: PHP 750 ($ 13.61)¹ = PHP 1,020 ($ 18.53)¹(without obligation)
शिपिंग लागत के लिए: IND
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9788120346369 - CHITALE/GUPTA: PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e
2
CHITALE/GUPTA (?):

PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e (?)

Delivery from: India

ISBN: 9788120346369 (?) or 812034636X, unknown language, PHI Learning Pvt. Ltd.

PHP 350 ($ 6.42)¹ + Shipping: PHP 110 ($ 2.00)¹ = PHP 460 ($ 8.42)¹(without obligation)
शिपिंग लागत के लिए: IND
From Seller/Antiquarian, A - Z Books
PHI Learning Pvt. Ltd.. New. International Edition
9788120346369 - CHITALE/GUPTA: PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e
3
CHITALE/GUPTA (?):

PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e (?)

Delivery from: India

ISBN: 9788120346369 (?) or 812034636X, unknown language, PHI Learning Pvt. Ltd.

PHP 350 ($ 6.42)¹ + Shipping: PHP 170 ($ 3.00)¹ = PHP 520 ($ 9.42)¹(without obligation)
शिपिंग लागत के लिए: IND
From Seller/Antiquarian, BookVistas
PHI Learning Pvt. Ltd.. New. International Edition
9788120346369 - CHITALE/GUPTA: PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e
4
CHITALE/GUPTA (?):

PRODUCT POLICY & BRAND MANAGEMENT - TEXT, 2/e (?)

ISBN: 9788120346369 (?) or 812034636X, unknown language, PHI Learning Pvt. Ltd. New

PHP 350 ($ 6.42)¹ + Shipping: PHP 120 ($ 2.11)¹ = PHP 470 ($ 8.53)¹(without obligation)
From Seller/Antiquarian, A - Z Books [61818224], New Delhi, DELHI, India
International Edition
9788120346369 - A. K. Chitale, A.K. Chitale: Product Policy and Brand Management,  Text and Cases
5
A. K. Chitale, A.K. Chitale (?):

Product Policy and Brand Management, Text and Cases (2013) (?)

Delivery from: Netherlands

ISBN: 9788120346369 (?) or 812034636X, unknown language, Prentice-Hall of India Pvt.Ltd, Paperback, New

PHP 890 ( 15.22)¹ + Shipping: PHP 200 ( 3.45)¹ = PHP 1,090 ( 18.67)¹(without obligation)
Vermoedelijk 4-6 weken
bol.com
The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and clear manner.The book is divided into four parts--Part I on Fundamentals of Product Management throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on New Product Development shows what are the barri... The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and clear manner.The book is divided into four parts--Part I on Fundamentals of Product Management throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on New Product Development shows what are the barriers faced while developing a new product, the test marketing stages and its alternatives, launching of the product, future trends of product management and success stories. Part III on Brand Management defines branding, branding decisions, brand equity, brand identity, and brand positioning. Part IV gives an analytical and practical insight on the discussed concepts with the help of Live Case Studies.The book is primarily intended for the students of MBA, MMS, and ME/MTech (industrial Management). Besides, would also be useful for the professional managers as well.New To This Edition:The new edition is packed with 11 new cases on:Tracking of a Product LaunchLong-run Market Share EstimationConversion of a Commodity to a BrandNew Product Development Approach to a Food ProductPortfolio Matrix ApplicationTaal: Engels;Afmetingen: 15x241x160 mm;Gewicht: 426,00 gram;Verschijningsdatum: juni 2013;ISBN10: 812034636X;ISBN13: 9788120346369; Engelstalig | paperback | 2013
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