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9783662502310 - Vithala R. Rao: Applied Conjoint Analysis - Book
1
Vithala R. Rao (?):

Applied Conjoint Analysis (?)

Delivery from: NetherlandsGerman bookThis is a paperback bookNew book

ISBN: 9783662502310 (?) or 3662502313, in german, Springer, Paperback, New

PHP 11,700 ( 189.00)¹(without obligation)
Nog niet verschenen - reserveer een exemplaar
bol.com
Taal: Engels;ISBN10: 3662502313;ISBN13: 9783662502310; Engelstalig | paperback
seller comment bol.com:
Nieuw, Nog niet verschenen - reserveer een exemplaar
Platform order number Bol.com: 9200000064210390
Category: Economie & Bedrijf, Business development /, Marketing & Communicatie, Marktonderzoek /, Economie & Bedrijf, Strategie & Vaardigheden
Data from 09/02/2016 13:32h
ISBN (alternative notations): 3-662-50231-3, 978-3-662-50231-0
9783662502310 - Vithala R. Rao: Applied Conjoint Analysis - Book
2
Vithala R. Rao (?):

Applied Conjoint Analysis (?)

Delivery from: GermanyBook is in english languageNew book

ISBN: 9783662502310 (?) or 3662502313, in english, New

PHP 8,610 ( 139.10)¹(free shipping, without obligation)
Versandfertig innerhalb von 3 Wochen
From Seller/Antiquarian
Applied Conjoint Analysis, Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Seller order number: 46277677
Platform order number Buch.de: 30da5c602f10e2b4d6b786885783cf09
Category: Bücher / Fremdsprachige Bücher / Englische Bücher
Keywords: Bücher
Data from 09/02/2016 13:32h
ISBN (alternative notations): 3-662-50231-3, 978-3-662-50231-0

9783662502310

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